Showing posts with label 30 Professional Communication. Show all posts

Sunday, August 31, 2008

Thursday, June 19, 2008

Dale Carnegie

Stand and Deliver: The Dale Carnegie Method to Public Speaking by The Dale Carnegie Organization and TBA (Audio CD - Jan 8, 2008) – Audiobook $19.77

Make Yourself Unforgettable: The Dale Carnegie Class-Act System by The Dale Carnegie Organization (Audio CD - Nov 7, 2006) – Audiobook $19.77

The 5 Essential People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by The Dale Carnegie Organization (Audio CD - Jan 3, 2005) – Audiobook $23.07

The Dale Carnegie Leadership Mastery Course by The Dale Carnegie Organization (Audio CD - 1994) – Unabridged $55.95

Sunday, March 9, 2008

Accounting Coach

Accounting Coach
Accounting Coach

Monday, February 4, 2008

Marketing Communication

Business Summaries Video Website

Summaries By Category

Books Summaries on Marketing

Negotiating

Sales

Strategy

Innovation, Creativity & Thinking

Management

Personal Development

Leadership

CEO

Human Resources

Summaries By Date Released

Summaries By Title

Summaries By Author

Marketing communications - Wikipedia, the free encyclopedia

Marketing Glossary

Marketing communications resources

Sunday, February 3, 2008

Marketing communication

Marketing communication in the tourism and hospitality industries

Facts about ads

l Approximately $US400 billion is spend on advertising each yea in the world (over $US200 billion in the USA alone).

l The average consumer is exposed to hundreds of ads every day.

l By the time we die we will have spent an estimated one and a half years watching TV commercials.

Source: Sutherland, M., & Sylvester, A. (2000). Advertising and the mind of the consumer. South Australia: Griffin Press.

Today’s topic

Marketing communication in the tourism and hospitality industries

Outline of the topic

Purposes of the speech

l Understanding …

l the tourism and hospitality industries.

l the process and function of communication.

l ways ads present.

l Tools in marketing communication and their applications.

Topic 1

Background Information

Tourism & hospitality industries

l Tourism industry

l Hospitality industry

l Characteristics of the industries

l High sales volatility

l High product perishability

l High fix cost

l Labor-intensive activities

Marketing communication (MC)

l Definition of MC

l Tools in MC

l Advertising ( Print \ Electric \ Transportation)

l Publicity

l Sales promotion

l Personal selling

l Packaging

l Events and sponsorship

Examples

l After watching the commercials, please answering the following questions.

l What are the “messages?”

l What are the “medium” that be used?

l Can you define the way (presentation style) of the commercials?

l Discovery Channel (mosquito, fish, meteor)

l Brandy’s (蜆精)

Topic 2

Theory

Topic 3

Culture factor

Image and reality

l Illusion

l Rabbit-duck

l a vase or two faces

l A young woman or an old lady

l The word “Liar” or a man’s faces

l Culture differences?

l Examples

l Butter

l Baby food

l Korean water

Butter

Baby food

Topic 4

Ways ads present

Elements that make up an ad

l Sex

l Humor

l Testimonial

l Music

l Spokesperson

l Animation

l Drama

Topic 5

MC tools

l Advertising

l Publicity

l Sales promotion

l Packaging

l Event and spaceship

Advertising--Print

Advertising—other forms

l TV (Airline ads)

l Radio (Hotel)

l Web (Coca cola JP)

l Transportation (Train 1, Train 2)

Other MC tools

l Publicity

l Spokesperson

l Sales promotion

l Coupon

l Fan

l Packaging

l Food package

l Wine

l Events and sponsorship

l Toy Collectibles, Action Figures

l Convention (tabasco)

l

Topic 6

Case

Tuesday, January 22, 2008

Speakers on Communication

Speakers Platform Featuring the Finest Keynote Speakers

Speakers by Topics

Speakers on Communication

Susan RoAne

Susan RoAne: The Nation’s Savvy Networking Expert

SusanRoAne/The Mingling Maven

Susan RoAne Blog

The Secrets of Savvy Networking: How to Make the Best Connections for Business and Personal Success by Susan RoAne (Audio CD - Dec 27, 2005) – Abridged

How to Work a Room: The Ultimate Guide to Savvy Socializing In Person and Online by Susan RoAne (Audio CD - Aug 26, 2004) – Abridged

What Do I Say Next?: Talking Your Way to Business and Social Success by Susan RoAne (Paperback - Mar 1, 1999)

How to Work a Room, Revised Edition: Your Essential Guide to Savvy Socializing by Susan Roane (Paperback - April 24, 2007)

The Gospel According to RoAne … Revisited

THE TEN COMMANDMENTS OF COMMUNICATION & CONNECTING:

The "Newer" Testament

By Susan RoAne, The Mingling Maven®

I. THOU SHALT BE A MENSCH: Treat people with respect, courtesy, integrity, truth and honor.

II. THOU SHALT FOLLOW UP AND FOLLOW THROUGH.: Do that which thou sayest thou shall do…and report back in a timely manner.

III. THOU SHALT PAY ATTENTION TO OTHERS.: By listening with one’s ears, eyes, head and heart.

IV. THOU SHALT NURTURE THY NETWORK.: Touch base with calls, cards, clippings and faxes when thou needest nothing from thy contact.

V. THOU SHALL TREAT PEOPLE AS PEOPLE. : Not as contacts made for thy professional purpose.

VI. THOU SHALT “GOOD-MOUTH” PEOPLE.: Praise people and pass on the praise of others!

VII. THOU SHALT ACKNOWLEDGE ALL SUSTENANCE WTH THY PEN AND TABLET.: Thank those who have gifted thee with time, food, ideas, support, leads, laughter and love.

VIII. THOU SHALT PERFORM GOOD DEEDS.: Ye shall reciprocate those deeds done on thy behalf.

IX. THOU SHALT TEACH THESE COMMANDMENTS DILIGENTLY TO THY STAFF, students, colleagues, cronies and children…by example.

X. THOU SHALT HAVE FUN AND BE OF GOOD HUMOR

leadership voice

be clear, be consistent, be thorough, and demonstrate confidence

John Gray

Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex

SuperService: 7 Keys to Delivering Great Customer Service, Even When You Don't Feel Like It! Even When They Don't Deserve It!

Hardball for Women

Smashing the Glass Ceiling

Learning to Lead

In the Company of Women:

Indirect Agression Among Women:

Why We Hurt Each Other & How To Stop.

How? When You Don't Know How

Life: A Trip Towards Trust

Peggy Klaus

BRAG! The Art of Tooting

Your Own Horn Without Blowing It

Jaclyn Kostner

Virtual Leadership: Secrets From the Round Table for the Multi-Site Manager

When Generations Collide by Lynne C. Lancaster and David Stillman 2007

Ian Percy Organizational psychologist

Going Deep: Exploring Spirituality in Life and Leadership

Winning Communication Skills (4 CD Audio Program)

Winning Communication Skills 4 CD Audio Program by Dr J Mitchell Perry (Author) (Audio CD - Feb 20, 1997)

The Road to Optimism: Change Your Language-Change Your Life! by J. Mitchell Perry (Author), Rick Griggs (Author)

The Road to Optimism CD by J Mitchell Perry (Audio CD - Feb 27, 1997)

Monday, January 21, 2008

Fine Speakers

Speakers Platform Featuring the Finest Keynote Speakers

Resources for Communication Skills

Sunday, August 31, 2008

ICA

Thursday, June 19, 2008

Stand and Deliver: The Dale Carnegie Method to Public Speaking by The Dale Carnegie Organization and TBA (Audio CD - Jan 8, 2008) – Audiobook $19.77

Make Yourself Unforgettable: The Dale Carnegie Class-Act System by The Dale Carnegie Organization (Audio CD - Nov 7, 2006) – Audiobook $19.77

The 5 Essential People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by The Dale Carnegie Organization (Audio CD - Jan 3, 2005) – Audiobook $23.07

The Dale Carnegie Leadership Mastery Course by The Dale Carnegie Organization (Audio CD - 1994) – Unabridged $55.95

Sunday, March 9, 2008

Monday, February 4, 2008

Marketing Communication

Business Summaries Video Website

Summaries By Category

Books Summaries on Marketing

Summaries By Date Released

Summaries By Title

Summaries By Author

Marketing communications - Wikipedia, the free encyclopedia

Sunday, February 3, 2008

Marketing communication in the tourism and hospitality industries

Facts about ads

l Approximately $US400 billion is spend on advertising each yea in the world (over $US200 billion in the USA alone).

l The average consumer is exposed to hundreds of ads every day.

l By the time we die we will have spent an estimated one and a half years watching TV commercials.

Source: Sutherland, M., & Sylvester, A. (2000). Advertising and the mind of the consumer. South Australia: Griffin Press.

Today’s topic

Marketing communication in the tourism and hospitality industries

Outline of the topic

Purposes of the speech

l Understanding …

l the tourism and hospitality industries.

l the process and function of communication.

l ways ads present.

l Tools in marketing communication and their applications.

Topic 1

Background Information

Tourism & hospitality industries

l Tourism industry

l Hospitality industry

l Characteristics of the industries

l High sales volatility

l High product perishability

l High fix cost

l Labor-intensive activities

Marketing communication (MC)

l Definition of MC

l Tools in MC

l Advertising ( Print \ Electric \ Transportation)

l Publicity

l Sales promotion

l Personal selling

l Packaging

l Events and sponsorship

Examples

l After watching the commercials, please answering the following questions.

l What are the “messages?”

l What are the “medium” that be used?

l Can you define the way (presentation style) of the commercials?

l Discovery Channel (mosquito, fish, meteor)

l Brandy’s (蜆精)

Topic 2

Theory

Theory

Topic 3

Culture factor

Image and reality

l Illusion

l Rabbit-duck

l a vase or two faces

l A young woman or an old lady

l The word “Liar” or a man’s faces

l Culture differences?

l Examples

l Butter

l Baby food

l Korean water

Butter

Baby food

Topic 4

Ways ads present